Vogue UK Update

Posted on thefashionspot.com

"VOGUE’S MARCH ISSUE IS A RECORD BREAKER.



London, 30th January 2008

The March International collections issue of VOGUE hits the newsstand on 4th February at a record 430 pages, the biggest March issue ever for the fashion bible. The cover is strikingly glamorous, featuring Kate Moss in Dolce & Gabbana and photographed by Craig McDean. The March issue will also include a record level of ad pages, standing at 282, and dominated by all the major international designers.

VOGUE will also be increasing its price with this issue, from £3.70 to £3.80, so based on the January-June 07 UK newsstand data this will generate an additional £142K in annual RSV for the retailer. In addition the March issue of VOGUE will be supported by a national print advertising campaign running in The Times, The Guardian, The Independent and the Evening Standard throughout the first week of sale. The theme of the campaign is “Get it first, Get it fast”.

Stephen Quinn, Publishing Director, comments, "Despite turbulent conditions at newsstand VOGUE is holding a very steady circulation just over the 220,000 mark. The March issue ad campaign will support the retailer and convey the mood of a confident up-market magazine which is leading its field".

The latest ABC delivered by VOGUE was its 11th consecutive circulation increase, with a record ABC total of 220,084 (Jan-June 2007), reinforcing its position as the dominant magazine in the fashion and luxury market."

430 pages!!?!? Pchoom!